Thinking from the frontline of inclusion intelligence

When the industry backs off, we lean forward

On third places, what the floor revealed, and why I lean forward when the industry backs off.

The conversation the industry keeps avoiding

On patient advisory boards, portfolio-level thinking, and the argument I'm taking to Boston.

The window of opportunity is shorter than you think

On regulatory trajectories, why GDPR is actually an advantage, and what I'm bringing to Boston this week

The Uncle that only comes for Christmas

On follow-through failures, algorithmic assumptions, and what a patient summit reminded me this work is really about

Your patient advisory board is not community engagement

Why the distinction matters, what real infrastructure looks like, and a white paper for the people designing protocols right now.

Health equity is not a communications problem

Why the industry has been solving the wrong problem for decades — and what it would take to solve the right one.

2,000 people joined our platform in 6 weeks. Here’s what worked.

This week at Unwritten Health: data gaps, Europe, and what comes next

Chapter one of 2026 is complete. Now the real work begins.

When community engagement becomes recruitment, everyone loses